品牌故事 Brand Story

她，優雅浪漫，率性純真，一點點愛玩，一點點感性 渴望最簡單的幸福與自在

法國巴黎 - 時尚重鎮也是浪漫之都，在古老浪漫的法國傳說中，以 Ophelie 命名的法國女孩，擁有令人歡樂與愉悅的感染力，優雅、浪漫、開朗的她，像美麗花朵般散發非凡優雅的氣蘊並綻放甜美可人的笑容。 Ophelie 讓堅持好品味的女性消費者享有兼具時尚感與舒適感的美好新體驗，輕輕舞動身體線條與腳上那一雙優美的芭蕾舞鞋，以曼妙的芭蕾舞姿輕踏在繁華街道上，輕盈的步伐帶著歡悅的心情，脫俗的清新吸引著眾人目光，散發宛如奧黛莉赫本甜美浪漫的優雅氣息，內心世界中童真夢想一點一滴蔓延開來。

Ophelie LOGO 象徵淡雅浪漫、天真活潑的氣質少女 Ophelie，傳達的是一個優雅細膩的品牌氣質，淡色調花朵以粉色與紫色交錯，散發引人目光的柔潤色澤，有著 Ophelie 的淡雅與端莊的氣質，隨著枝蔓漸漸綻放美麗丰姿，有如多變時尚女人處處帶給人們驚喜的愉悅。

She is graceful, romantic, sincere, and truly be herself; a little bit elfish, a little bit sentimental, yearning for the simplest independence and happiness.

About Ophélie Brand Story:
Paris, a key position of fashion and a city of romance, is a place filled with artistic ambiance. In romantic French fairy tales, Ophélie is a girl who has the magical power of spreading joyfulness. Her elegance, charms, smiles, and positive attitude glows as if gorgeous blooming flowers scatter refined atmosphere over omni-direction. Ophélie persists in furnishing ladies who have exclusive tastes with prevailing design and a relaxing experience.

About Ophélie Logotype:
A delicate flower in pink interlace with pale purple builds up an artistic, graceful and romantic image of Ophélie without leaving her pleasantly winsome characteristic behind.