公司簡介 Company Profile

於 2001 年成立專為 MIT 自創品牌經營團隊 – 碩豐國際股份有限公司 ( S-FASHION TAIWAN CO. LTD )，目前旗下擁有兩個 MIT 自創品牌：Miss Sofi 及 Sonia，短短五年期間以 MIT 時尚女鞋品牌成功地站穩台灣女鞋市場，從商品開發設計、市場營運規劃、行銷廣宣策略等方面，均受到台灣女性消費者認同與接受；成功的品牌經營經驗，著眼於國際時尚女鞋市場對於兼具流行舒適的時尚鞋款的商品需求，於 2006 AW 再度斥資打造更符合人體工學並深具國際流行趨勢的芭蕾舞鞋系列： Ophelie 。 Ophelie 於 2006 年秋冬季正式上市，依然貫徹 MIT 自創品牌的企業精神，從 0 到 1 的原創堅持，Ophelie 是集優雅、浪漫、時尚、舒適、夢想的一個時尚品牌，高質感的天然皮革與觸感極佳的高級織布，融入當季最前端的流行元素，讓芭蕾舞鞋成為女性生活中的一個新時尚選擇：她的優雅氣質、她的純真浪漫、她的知性與感性、她的內心童真夢想下，都擁有著一個共通生活體驗：她永遠是輕盈舒適的。

S-Fashion Taiwan Co., Ltd, a MIT group, is set up to concentrate on establishing its own branded products, so far holding two proprietary brand names: Miss Sofi and Sonia. Since its reorganization in 2001, the stage has been set for rapid growth and expansion.

With professional design and development all the way to marketing and advertising, S-Fashion group insists upon providing high quality services and products to customers, therefore Miss Sofi and Sonia are able to successfully penetrate into ladies’ footwear market in Taiwan simply in 5 years. To meet the needs for pursuing global fashion design and comfortable as well as trendy, in the year of 2006, S-Fashion proudly presents Ophélie, a ballerina shoe collection that leads international vogue and yet better fits ergonomics.

Ophélie enters the market in Autumn 2006, persists in its own originality ---- being graceful, elegant, romantic, fashionable, cozy, and fantastic. Exquisite genuine leather and high quality woven cloth, dance with seasonal trendy elements, making Ophélie ballerina shoes an up-to-the-minute vogue: her elegant temperament, her sincere romanticism, and her sense and sensibility, all undergo one common experience ---- Ophélie is always snug, cozy, and comfortable.

The initial stage for retail market development for Ophélie is to be combined with stores of Miss Sofi, expected to be available in Taipei, Tauyuan, Taichung, Tainan, Chiayi, and Kaohsiung. In the year of 2008, Ophélie will then have her very own shops.